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Wood Products Extension

Reinventing Hardwood Markets-A US Forest Service Wood Products Market Development Project

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Wood Education and Resource Center

Project Sponsor Info
Project Period-October 2010 to June 2011

Project Sponor-Info

New Market Development Grant Project to Support
Efforts to Make and Sell Locally Made Wood Products

Project purpose-this market development project strives to support efforts in three US Metro cities for growing the sales of manufacturers of value-added wood products. These products include furniture, cabinets and millwork that are typically used in US homes and buildings in the categories of institutions (schools and libraries)l, commercial buildings, medial offices and adult living facilities.

This project is possible through a grant by the US Forest Service's Wood Education and Resource Center of Princeton, WV. It is also supported by the Wood Products Extension Department at North Carolina State University.

Three Metro Cities in the Study Area

  • Charleston, West Virginia
  • Charlotte, North Carolina
  • Atlanta, Georgia

Phase I of this project is an intensive support effort in these three metro markets to assist the makers and retailers of wood products to promote locally made wood product. A Phase II is planned for mid 2011 that will take the lessons learned from Phase I efforts and make them available to the makers and retailers in the entire US.

Project Sponsors

USDA US Forest Service Wood Education and Resource Center-located in Princeton, West Virginia, this organization supports the thirty-five Eastern US states in the area of hardwood forest management and utilization. For additional information about the Wood Education and Resource Center use the sponsor link at the top of the page.

Wood Products Extension, North Carolina State University-located in Raleigh, North Carolina, Wood Products Extension is the educational and support outreach arm of the university to the wood products industry and the citizens of North Carolina. This project allows the staff of the WPE to support the wood products industry in the 35 Eastern US states. For additional information about the Wood Products Extension Department at North Carolina State University use the sponsor link at the top of the page.

Grant Funding From WERC

New Market Develop Grant Project to Support Efforts to Make and Sell Locally Made Wood Products Project purpose-this market development project strives to support the efforts in three US Metro cities a coordinated manufacturing and retail sales effort of wood products. These products include furniture, cabinets and millwork that are typically used in US homes for construction and furnishings.

This project is possible through a grant by the US Forest Service's Wood Education and Resource Center of Princeton, WV. It is also supported by the Wood Products Extension Department at North Carolina State University.

Problems in the US Hardwood Markets

The current US recession and problems in the global economic condition today have depressed the US hardwood forest products industry. Today the volume of economic activity from the forest through manufacturing is approximately half what it was in the eary 2000's in terms of total $ and employment. The decline has been both broad and deep, with every hardwood economic sector in decline. At the same time, imported wood products from foreign manufacturers have taken more market share and in some cases, are equal or greater than that of US domestic manufacturers. This project is an experiment in looking at developing a local marketing system for wood products that can support greater manufacturing, distribution and retail sales in the US.

Support Efforts of This Project

This project is contacting large numbers of value-added wood products manufacturers in these study metro regions and offering support in the form of offering marketing ideas and new concepts to adapt to the damping efforts of the recent economic downturn and the bursting of the housing bubble. Efforts include making visits to client's businesses, offering ideas supported by educational handouts available on this website, educational workshops were business owners, managers and employees can network to develop positive business relationships.

Marketing Publications Available for Downloading

This project is creating a large number of marketing publications that support the marketing of cabinets, furniture and millwork wood products. These publications should be of interest to wood products manufacturers and retailers. Use the link below "Download Local Marketing Project Educational Publications" for publications created in this project.

Maps of the Metro Regions Supported in This Project
metro map of charleston
Charlotte, NC Metro Map
atlanta metro map
Charleston, WV Metro Region
Charlotte, NC Metro Region
Atlanta, GA Metro Region

Links for Additional Information

Information About Local Wood Products in Charleston, WV Metro Marketing Region
Information About Local Wood Products in the Charlotte Metro Marketing Region
Information About Local Wood Products in the Atlanta Metro Marketing Region
Download Local Marketing
Project Educational Publications
Download USFS/WERC
Marketing Publications

Announcing Spring 2011
Project Workshops

Buying Locally Made Wood Products in the Charleston Metro Region
Buying Locally Made Wood Products
in the Charlotte Metro Region
Buying Locally Made Wood Products in the Atlanta Metro Region
Support for Charleston Metro Area
Wood Products Businesses
Support for Charlotte Metro Area
Wood Products Businesses
Support for Atlanta Metro Area
Wood Products Businesses
Interested in Creating a Local Wood Products Support Network?
Lots of Local Wood Species

Contact Person

Harry Watt
Business Improvement Specialist

North Carolina State University
Wood Products Extension
Phone 704-880-5034
email: harry_watt@ncsu.edu