Wood Shops Selling to Retail Stores Marketing Support Project
Starting in January 2014 and running through June 2015 the Wood Products Extension Department at North Carolina State University is teaming with the GoldenLEAF Foundation to conduct a marketing support project that seeks to replace imported furniture and home furnishing wood products with locally made wood products made in North Carolina with North Carolina lumber and plywood. This project has the goal of assisting smaller wood shop businesses to sell a million dollars of wood products and support the growth of local North Carolina companies and create new jobs in the wood products industry from the forest through the retail store.
This project has two areas of focus:
1-Supporting wood shops to better understand the buying needs of retail stores. This is considered a wholesale market where the retailers have contact with consumers and wood shops act as manufacturers. The wood shops are supported by a limited access website that allows them to review the buying needs of retail furniture and home furnishings stores in the western fifty counties of North Carolina and provide contact information of the retail stores. This support website for the wood shops also contains information about supply vendors of lumber, plywood and other materials needed to produce wooden furniture for the wholesale furniture market.
2-Supporting retail store buyers to find furniture and home furnishings made in North Carolina by providing them a limited access website that contains information about North Carolina wood shops. This information includes what products the individual wood shops produce and their contact information. It is hoped that retail stores will create a "Made in North Carolina" gallery on their showroom floors.
Information and links for these two websites will soon be posted.