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Strategies-to Grow Sales and Profitability Via the Public Furniture Market Segment

Wood products businesses who want to grow sales and profitability in the public furniture market segment can find success by researching the market, developing a business strategy that is built upon the strengths of the business and addresses the needs of the public furniture market segment.

Strategies to consider include:

  1. Solid wood products
  2. Veneer core plywood products
  3. Using local wood species
  4. Customization using school and local government colors and logos
  5. Strong networking with political leaders, purchasing department personnel, school and local government administrators, designers, architects, building contractors and others who have influence on how public furniture is purchased.